I do a fair bit of trend spotting while I am browsing for cool
website designs to feature in my Sites for clients.
One of the rising trends in web design is the split
screen, also referred to as full screen. This is something that has both its
advantages and disadvantages, but becomes more and more popular.
It also calls split layout, where the page is divided vertically
into two halves to display separate areas of content. Often these two halves
are contrasting with light and dark color schemes and allow the user to make a
decision on the type of content they want to see.
WHERE SHOULD IT BE USED?
A split screen layout can be used in a preview of a
work portfolio or even in an area that showcases the most important services
that your business provides.
Users will be able to take notice of these and will stay longer
on your website, which can lead to better conversion rates for you and to an
improved overall user experience.
When using a split screen layout for your design, you
are being able to give equal importance to both elements while, at the same
time, allowing the user to choose between them quickly.
This means that you are able to easily convey dual
importance. For example, if you run a website for a restaurant, a split screen
layout would work perfectly for you.
Another great aspect about this layout is that you can apply it to virtually any kind of theme that you implement on your website. This is possible with the help of a website builder, which you can use to easily split the page.
It takes approximately three seconds for an individual
to make a decision regarding your website. Consequently, your layouts should
always be “skim friendly” if you plan not only to attract visitors, but also to
reduce bounce rates.
