2. Is your copyright up-to-date?
People will often see if your site is updated and current by checking your copyright date.
3. Are you blogging? Make the commitment. Once a week is enough to make a world of
3. Are you blogging? Make the commitment. Once a week is enough to make a world of
marketing difference.
4. Bad Links: Not only do bad links annoy your readers, but they stop the search engine
crawlers dead in their tracks — when a crawler hits a bad link they back out of your site
on move on. Check your site bad links on a regular basis (there are WordPress plugins
that can help you do this, like Broken Link Checker).5. Add from time to time new images
6. Change your website colors seasonally — don’t let your site get stagnant.
7. Track your traffic to see where people are coming from, where they land, what they do
on your site and from which page do they leave.
9. Update your media page — do you need a new author head shot? Is your one-sheet
up-to-date?
10. Create an author interview video for your web site — video is a powerful way to extend
your reach and touch your readers profoundly.
P.S. Join Facebook, Twitter, LinkedIn, Instagram — if your target audience is hanging out there, so should you!
